I spent three months contracting with The Infinite Agency, and Six Flags was one of the biggest accounts I worked on. Across their brand and local park pages, Six Flags has more than 29 million followers on Instagram, TikTok, Facebook, X, YouTube Shorts, and Pinterest. I wasn’t the one behind the camera. I was in the room concepting with copywriters, art directors, our social media director, and managers, then helping move ideas through approvals and scheduling them in Sprout Social. I managed our communities on Instagram and TikTok, responding to comments, and built out in depth monthly reports that tracked both national and local park performance.
Every month kicked off with a brainstorm, and I always showed up with a stack of trends, sounds, and moments I thought Six Flags could own. I also kept a close eye on competitors’ socials like Disneyland, Walt Disney World, and Universal Studios to see what was landing with theme park fans and where Six Flags could stand out. From there, ideas went through a few rounds of internal review before heading to the client. A few of the ideas I brought ended up on the feed. I pitched a postcard trend that turned into Greetings From the Park, a carousel I helped concept, featuring Six Flags Over Texas, Cedar Point, Six Flags Over Georgia, Knott’s Berry Farm, and Great Adventure. It pulled in 60,813 views and 2,097 engagements. I also concepted the Six Flags Over Texas 65th birthday post, mixing old-school park nostalgia with the memories guests are making now, and Don’t Swipe, a trend I kept seeing brands jump on and knew Six Flags needed to be part of.
I spent a lot of time in the comments, and my goal was always to make a huge brand feel like a friend. I kept a close eye on sentiment during high-visibility moments like our Pride Month post and the very public delay of Tormenta at Six Flags Over Texas, flagging conversations to the team as they picked up. When brands like Garage Beer or Cedar Point’s Jason Kelce collab sent collab requests, I jumped on them fast. I also dug through local park pages for UGC worth sharing nationally, like Hang Time at Knott’s Berry Farm, Six Flags New England, Cadaver Castle at Frontier City, and a Canada’s Wonderland scare actor hiring post. My Lex Luthor pick from Six Flags Magic Mountain ended up in the top three TikToks of July.
Fright Fest is Six Flags’ Super Bowl. For the Fright Fest announcement countdown, every reveal got a teaser Story 24 hours before the 11 am post. That included The Strangers: No Escape, The Conjuring Universe, SAW, Blair Witch, Army of the Dead, Jason Universe, Diablo, Final Destination, and Trick ‘r Treat at Magic Mountain. Every one needed sign off from studio partners like Lionsgate, the parks hosting it, and Six Flags corporate, so timing was always tight. The Conjuring teaser alone earned 9K+ impressions and 355 shares before the reveal, and Fright Fest announcements took the top three Instagram posts in July.
I handled giveaways from start to finish. I posted them, watched the comments, picked winners, and reached out by DM. That included a Hot Dog Giveaway and Swipe the Coaster for National Coaster Day, a video carousel that swiped like a coaster ride before revealing a 2027 Season Pass package. The biggest by far was the Travis Kelce 87 Pass giveaway. I accepted the collab posts on Facebook, X, and TikTok, and they brought in thousands of comments. I drew winners with a giveaway picker, sent each one a Google Form, and matched their usernames against a master spreadsheet. If someone didn’t respond in time, I moved on to the next winner, then sorted everyone by park. Names and usernames almost never matched on those platforms, so it took a lot of patience and attention to detail to get it right.
I also owned the monthly social reports for June, July, and August, everything except the EMV slide. Using Sprout Social, I built each one around Six Flags’ four goals: awareness, loyalty and repeat visits, an engaged community, and revenue. That meant digging into month over month performance, every national channel, Tier 1 and Tier 2 park comparisons, top and bottom content with the why behind each, and social listening. In July, brand and local pages hit 592 million impressions (+23.6%) and 2.3 million engagements (+27.8%). My favorite part was the key takeaways at the end, turning all those numbers into something the team could actually use, like leaning into strong hooks and slipping Season Pass messaging into fun coaster content instead of straight promo.
